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الأربعاء، 10 أغسطس 2016

Preston Tucker's sedan: Showcasing a beautiful business failure

Preston Tucker's sedan: Showcasing a beautiful business failure


Preston Tucker's sedan: Showcasing a beautiful business failure

The museum’s rare Tucker automobile draws visitors into the new "American Enterprise" exhibition located in the Mars Hall of American Business. The complicated story of the rapid rise and fall of the Tucker Corporation reinforces the exhibition’s themes of opportunity, innovation, competition, and common good.
Given an opportunity to suggest a landmark artifact outside the entrance toAmerican Enterprise, the museum's new business history exhibition, our staff eagerly came up with numerous fascinating ideas—everything from elevator grilles for the 1893 Louis Sullivan-designed Chicago Stock Exchange to a piece of the famed Horn and Hardart automat. In the end, the ultra-modern 1940s Tucker automobile was chosen. The sleek silver sedan is certainly beautiful, but does it also represent an iconic American business story? You betcha!
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